Thursday 3 September 2009

Wednesday 26 August 2009

Jeremy Jacobs at Specialist Speakers

Little piece of self-promotion here! The brand new Specialist Speakers website is now up and running and is still being populated with the latest portfolio of speakers, presenters, journalists and politicians.

Thursday 20 August 2009

Tips For Public Speakers

A Twitter from the USA is Wendi Moore-Buysee from Minneapolis. She has a great blog and here's a recent post:

#SpeakerTip Alternative Stream of Income – Train others to deliver your presentations or sell your product and collect royalty checks.

Wouldn’t it be nice if you could put a program together and train others to present it for you? Wouldn’t it also be nice if you could receive a nice big check every time someone presents your information or sells your product? Yes, it would, and for some it is. It takes a tremendous amount of time and effort to put a program like this together, however, it could be worth it.

There are several steps to using this process, including licensing your material and finding other parties to sell it. Many musicians, authors, and artists copyright their work and make the additional income off of the royalties. Depending upon how well-known they are, some make nice fat checks. Others may make a decent living or see a just a trickle.

You can read the rest of the article here.

Thursday 13 August 2009

Saturday 1 August 2009

John Willman Writes For New Blog Site

Speaker and former FT columnist John Willman has written a piece about George Osborne at Business & Politics

Wednesday 22 July 2009

Mandelson In Norwich

Lord Mandelson avoiding the issue in Norwich ahead of tomorrow's by-election.

Tuesday 21 July 2009

Iain Dale on the Norwich North by-election

Conservative pundit and blogger Iain Dale has plenty to say about swine-flu and this week's by-election in Norwich North.

Saturday 4 July 2009

A Twitterer is Iain Dale

Iain Dale is getting a real reputation on Twitter. Here's his latest offering:

Am about to get what is euphemetically called a summer haircut. Meaning I won't have much left at the end of it. Mind you, no change there.

Iain can be found here on Twitter.

Jonathan Gabay on Political Spin

Jonathan Gabay's new book, Soultraders, was featured in this week's JC. Here's a brief extract:

Marketing expert Jonathan Gabay on how our failure to understand propaganda is handing power to extremists

When it comes to political spin, the Israelis have a lot to learn from the Palestinians.

This is the view of marketing expert Jonathan Gabay, who has spent 30 years in advertising and whose new book, Soul Traders, looks at the impact of propaganda on popular culture.

The trouble with Israel’s approach, he says, is that it has not mastered the crucial art of putting across a simple, emotive message. By sending out images of bloodied bomb victims and wailing children to the world’s media, “the Palestinians give a very strong message in a powerful way that gets into the news. Israel gives the complex view. For the intelligentsia it’s great, but who the hell has got the time?”

Monday 29 June 2009

John Willman Interviews Foreign Secretary

Top Speaking Tips

Nick R Thomas recently posted this interesting article on his blog. There's something there for any speaker.

Banking on a successful speech!
by Nick R Thomas A.L.A.M. (Public Speaking) on Tue 09 Jun 2009 09:26 PM BST
Lloyds TSB Retired Staff Association, Andover


I spoke about My Life as a Freelance Comedy writer for the Lloyds TSB Retired Staff Association at the Masonic Hall in Andover on 29 April. There were about 70 present and, despite a slightly dodgy microphone, the talk went very well.

One of my other talks, the Power of Humour in Everyday Life, includes an anecdote about a certain experience with this particular bank so I included it in this presentation and it was appreciated by the audience - perfect tailoring.. Material can sometimes be switched between different talks if it's appropriate (there is certainly a little overlap where my Marx Brothers and Algonquin Round Table presentations are concerned).

Public Speaking Tip #315: If you have a number of titles to offer as a speaker, the material for each does not have to be rigidly compartmentalised; you can introduce an anecdote, quotation or idea from one presentation into another if it's appropriate for that audience.

An original topical gag about former RBS boss Sir Fred Goodwin which I made a late decision to include also went down very well. Again, it was perfectly tailored for this particular audience.

During the conversation over the meal afterwards, I learned that this group had not had speakers at this type of meeting before so I was something of an experiment! This was not the first time that an organisation has piloted the idea of adding a talk with me as their first booking. It usually works well as my subjects are humorous and well-honed but if you speak on more serious topics, you might like to research whether an organisation usually books a talk at their meetings.

Public Speaking Tip #316: Are you the first person to speak to a group or the first speaker of a certain type? If someone wants to book you, you might like to ask 'What speakers have you had recently?' The reply will let you know whether you are the first or if your presentation will fit in with what that audience is used to at their events. If you are funny/interesting/inspiring, the fact that you may be their first speaker should not put you off.

I got this booking after their Honorary Treasurer heard me last year at Andover U3A. That group has already rebooked me. During the course of the evening, I received a number of enquiries about speaking to other groups in the area. As the great after dinner speaker Blaster Bates once said (admittedly in a slightly different context!) 'It just shows how these jobs can snowball!

Public Speaking Tip #317: A successful presentation and the repeat bookings and recommendations it can bring will certainly help to keep you in work as a speaker. Nevertheless, you still also need to keep up with the mailings, calls, auditions and other forms of marketing to keep those bookings flowing!

A very nice evening and apparently not just for me, according to this email from the Hon Treasurer Glenys Hughes-Owens:

"Thank you for entertaining us on Wednesday. Everybody I spoke to at the end of the evening said they enjoyed it very much".

My thanks to another of their Committee, David, for the lift from the station and back, not to mention refreshments before the meeting.

Saturday 20 June 2009

Saturday 13 June 2009

Iain Dale Having A Spat

Most amusing. (It's towards the end of this piece)

Wednesday 10 June 2009

Evaluating Obama

Interesting piece here from the Stanley Fish Blog in the New York Times:

June 7, 2009, 10:00 pm
Yes I Can


Last week I was driving home listening to President Obama’s speech on the General Motors bankruptcy, and I heard the full emergence of a note that had been sounded only occasionally in the two-plus years since the announcement of his candidacy. It was the note of imperial possession, the accents and cadences of a man supremely aware of his authority and more than comfortable with its exercise.
Video: Speeches Mentioned in This Article

* Presidential Announcement Feb. 10, 2007 (Youtube)
* Iowa Caucus Victory Speech Jan. 3, 2008 (Youtube.com)
* Speech on Race March 18, 2008
* Election Night Victory Speech Nov. 4, 2008
* Inaugural Address Jan. 20, 2009
* Speech to Congress Feb. 24, 2009
* President Discusses G.M. Bankruptcy June 2, 2009

I was reminded of the last scene of “Godfather I,” when Michael Corleone, who begins the film as a young idealistic patriot, ends it by striking the pose of a Roman emperor as subordinates kiss his ring. Obama is still idealistic and a patriot, but he is now also an emperor and his speech shows it. “Language,” Ben Jonson says in Discoveries, “shows a man; speak that I may see thee.”

What Obama’s language showed when he began his campaign in February 2007 was a commitment to a project larger than his personal ambitions: ”It’s humbling to see a crowd like this, but in my heart I know you didn’t come here just for me.” He acknowledges that “there is a certain presumptuousness” to his candidacy and in the body of the speech he begins sentence after sentence (the rhetorical figure is “anaphora”) with this inclusive construction “Let us be the generation”: “Let us be the generation that reshapes our economy”; “Let us be the generation that ends poverty.” Later, he insists that “this campaign can’t only be about me; it must be about us.”

When he does use the first personal pronoun, its self assertion is immediately muted. “I want to win that next battle — for justice and opportunity. I want to win that next battle — for better schools, and better jobs, and health care for all.” Both syntactically and substantively, the “I” is subordinated to the projects to which it is dedicated.

When he wins the Iowa caucus on Jan. 3, 2008, the rhetoric alters as he imagines himself (perhaps for the first time) performing in the office he aspires to. “Let us” is replaced by “I’ll”: “I’ll be a president who harnesses the ingenuity of farmers.” “I’ll be a president who finally makes health care affordable.” “I’ll be a president who ends this war in Iraq.”

A little more than two months later (March 18), in the great speech on race, the “I” is once again firmly in check. He announces a resolve — “I have asserted a firm conviction” — but it is a conviction that acknowledges and embraces others: “…that working together we can move beyond some of our old racial wounds.” After saying that, the “we” takes over: “We can come together.” “We want to talk about the crumbling schools. “We want to reject cynicism.” “We want to talk about the shuttered mills.” “We want to talk about how to bring them home from war.” And he concludes with a call to collaborative arms: This “is where we start. It is where our union grows stronger.”

If there is an occasion on which self-promotion would be understandable, even reasonable, it is on the night one accepts the nomination for president. But Obama signals from the beginning that he’s not going to go there: “With profound gratitude and great humility, I accept your nomination.” That’s the last “I” we see for a long time. It’s “we democrats who have a very different measure”; “We measure progress by how many people can find a job”; “We measure the strength of our economy not by the number of billionaires”; “Ours is a promise that says…”

When he comes to rehearse the changes he hopes to bring about, the use of “I” is unavoidable — “I will tap our natural gas reserves,” “I’ll help our auto-companies retool,” “I will never hesitate to defend this nation” — but these promises are obligatory and generic and so escape the taint of boasting. As the speech climaxes America, not Obama, is the exhorted agent of change: ”America, this is one of those moments.” “America, we cannot turn back.”

This restraint and modesty also mark the victory speech delivered in Grant Park, Chicago, on Nov. 4. The key note is struck early: “This is your victory.” When he promises, the promise is made not to the people, but on their behalf: “I promise you, we as a people will get there.” It is a short sentence, but by the end of it the self assertion of the “I” has been entirely dissipated. Repeatedly, agency and power are transferred to the audience. Change “cannot happen without you, without a new spirit of service, a new spirit of sacrifice.” And, of course, the repeated refrain, “Yes we can.”

Everything alters in the inaugural address (Jan. 20, 2009). The promises are now made to an America that is asked only to stand by while they are fulfilled. “Today I say to you that the challenges we face are real. They will not be met easily or in a short span of time. “But know America” — or, in other words, “hear me” — “…they will be met.” And later, when he says, “We will build the roads and bridges… We will restore science to its rightful place… We will harness the sun and winds,” the “we” is now the royal we: just you watch, “All this we will do.”

By the time of the address to the Congress on Feb. 24, the royal we has flowered into the naked “I”: “As soon as I took office, I asked this Congress.” “I called for action.” “I pushed for quick action.” “I have told each of my cabinet.” “I’ve appointed a proven and aggressive inspector general.” “I refuse to let that happen.” “I will not spend a single penny.” “I reject the view that says our problems will simply take care of themselves.” “I held a fiscal summit where I pledged to cut the deficit in half by the end of my first term.” That last is particularly telling: it says, there’s going to be a second term, I’m already moving fast, and if you don’t want to be left in the dust, you’d better fall in line.

There’s no mistaking what’s going on in the speech delivered last week. No preliminary niceties; just a rehearsal of Obama’s actions and expectations. Eight “I”’s right off the bat: “Just over two months ago I spoke with you… and I laid out what needed to be done.” “From the beginning I made it clear that I would not put any more tax dollars on the line.” “I refused to let those companies become permanent wards of the state.” “I refused to kick the can down the road. But I also recognized the importance of a viable auto industry.” “I decided then…” (He is really the decider.)

Accompanying the “I”’s are a bevy of “my”’s, which reach out to embrace the universe. The third time he says “my auto task force,” it sounds as if he were referring to a lap dog. Ditto the mention of Karen Mills, “my Small Business Administration” chief. When he thanks Canada and Germany for doing their part, it is as if those sovereign nations were doing him a personal favor to which he was entitled. When he invokes “my administration” you might think he was talking about some prized possession. (My daughter…my ducats.) It is always “I couldn’t in good conscience,” “I became convinced,” “I wanted to ensure,” “I instructed,” “I recognized,” “I want” (three times), “I’m calling on Congress.” At least he doesn’t say “my Congress,” although that is certainly implied.

No doubt this pattern of pronouns reflects a reality. By all the evidence we have, the guy’s completely in charge, making decisions, giving instructions, deploying resources, assigning tasks — a combination point guard, quarterback and clean-up hitter. And if he gets results, as he seems to be doing, that’s O.K.

But it may not be O.K., as a matter of rhetoric and politics, to advertise it. An occasional passive construction to soften the claim of agency would be a good idea (even though the grammar books warn against it). It’s one thing to be calling the tune; it’s another to proclaim it in every sentence. Someone is going to say, “Am I the only one who thinks that Obama likes the sound of his own voice?” (Sea Urchin, here).

Of course we all like the sound of our own voices. The trick , which Obama will probably learn down the road, is to avoid making it too obvious.

Friday 5 June 2009

Iain Dale Election Special

Iain Dale has been very busy with local and EU elections. Here's his latest blog piece:

So What Did You Think of the Show?

Getting up at 5.15am, whizzing down to College Green to do Sky News Sunrise and then driving for two hours to Arundel was perhaps not the ideal preparation to present what turned out to be a nine hour marathon election programme. And due to traffic I was late.

However, we got started at 9am on time and despite some people having difficulty in accessing the site in the first hour it was clear that we were building up quite a substantial audience. In the first hour I interviewed LibDem leader Nick Clegg who was about to board a train to visit his victorious LibDem councillors in Bristol. This was followed by a chat with Conservative MP Paul Goodman who had announced that he was standing down at the next election. Throughout the rest of the day we talked to all sorts of political luminaries including Boris Johnson, Tom Harris, Andrew MacKinlay, Kerry McCarthy, Nick Palmer, Chris Rennard, Jonathan Isaby, Paul Waugh and Keith Simpson.

We also interviewed the deputy leader of the British National Party, Simon Darby. If I am completely honest, I wasn't looking forward to this, but I firmly believe they need to be taken on and that a no platform policy is counter productive. My fellow presenter, Hopi Sen, refused to take part in the interview, which I think was a mistake, as Donal Blaney and I took Darby to task for his wholly objectionable views. Indeed, I thought he tied himself up in knots. My interviewing style is not ideal for people like Simon Darby. I am not confrontational, but maybe in retrospect that was a good thing. Judge for yourself. The podcast is HERE.

We had some very good calls from listeners - no nutters! And we also gleaned a lot of information from all around the country which meant that we could talk about individual results with some authority and 'call' an authority way before the BBC or Sky could announce a final result. I think we came into our own discussing the Ian Gibson by election announcement as Morus from Political Betting is a friend of the Norwich North Tory candidate and I know the seat well from my political work there in the 1980s.

I have to admit that I completely lost it during the Gordon Brown press conference, which we carried live. Brown's announcement that Glenys Kinnock was replacing Caroline Flint was just too much. If you saw it, you'll know what I mean.

So, was it as polished as a BBC production? No, but it wasn't meant to be. Was it professional? I hope so. Wa sit informative, entertaining and analytical? I think so, but those who listened must be the judges. We're doing it all over again on Sunday night from 6pm to midnight, so if you have any tips for improvements, do feel free to tell us.

I want to thank Hopi Sen, Morus, Donal Blaney, Alan Douglas and Gareth Knight for making it work, and also to PlayRadioUK.com for allowing us to make the programme. I hope everyone felt it was worth it.

Friday 29 May 2009

Geoff Burch - Virtual Seminar

Last week, speaker and business guru, Geoff Burch held a virtual seminar for Scottish businesses. Check it out here.

Jonathan Gabay on BBC Scotland

..........talking about how Santander are ridding the High Street of our building society brands:

Tuesday 26 May 2009

Gabay on CNN

Jonathan Gabay continues his television appearances with this on brands with CNN:

Nostalgia in the high street from Jonathan Gabay on Vimeo.

Jonathan Gabay of brandforensics (co.uk) talks to CNN about the current trend for retail brands to draw on nostalgia to win back credit crunched consumers. Also check out Jonathan's latest book - Soul Traders at soultraderstruth com

Monday 25 May 2009

The Queen and Extremists

Jonathan Gabay has written this piece in the Soultraders Ning group:

The current spate of scandals surrounding MP expenses may leave the electorate voting at the upcoming European elections with more than just clouds in their coffee.

The recession has already given an edge to BNP spin-doctors who, in the words of Harriet Harman, has cranked up the credit crunch climate to ‘spread division and despair’ among hard hit middle as well as more traditional lower class margin voters. Her voice wasn’t a lone one: the Archbishop of Canterbury warned that Britain needed to heed the lessons of Nazi Germany and accept “a very high risk of financial stringency leading to political extremes - anger finding its expression in xenophobia.

Just a matter of months before the current fiasco surrounding member claims, the anti-fascist body, Searchlight estimated that BNP only needed 8% of the vote to secure seats in European Parliament. This week a Guardian/ICM poll carried out in the aftermath of the MPs’ expenses scandal found that some 27% of voters plan to support a minority party. The poll also uncovered evidence that more could soon join them. This week, in a joint statement for the Church of England House of Bishops, Dr Rowan Williams and Dr John Sentamu said it would be “tragic” if people chose not to vote, or to register a protest vote, (for the Far Right) at the European parliamentary and local elections on 4 June.

However, many political pundits have cast aside worries about the BNP capitalising on the current national distrust in our leaders. They point to the fact that new poll suggests that The Greens are set to take 9% of the total vote, Ukip is on 10%, leaving the BNP on just 1%.

Maybe the British public is more resilient than the classic textbooks would suggest. Take for example the voters of Salford’s Irwell Riverside ward - perfectly placed to give the BNP a landslide win. Most of the ward’s white, working-class voters live in run-down terraces. Salford’s MP - Hazel Blears lives a very different lifestyle, claiming for three different properties in one year, along with Generation Game’s conveyor belt of goodies including, TVs, beds, mattresses, curtains, pots, pans and even the mandatory overnight stay in posh London hotel.

Yet, despite it all Blears held her Labour seat. The BNP stayed stuck in third place, its share of the vote up a mere 3.8% on last year.

So should moderate voters be allowed to let go of their anguishes over a Neo-Fascist rise? Perhaps not, in my new book Soul Traders, I discovered that it only requires a pinch of carefully placed propaganda added to an already generally unsettled public, at precisely the right moment, for the status quo to become unnerved. That is usually down to timing of announcements which conveniently coincide with a series of fortuitous events leading up to a decisive date (election).

Voters with growing multi-cultural communities at constituencies such as in The Midlands, still need to be on their guard from xenophobes as well as slick double-talk by BNP’s marketing machine producing campaigns including slick videos (on their website) . Such shrewdly written pieces of propaganda can for some voters teetering on the edge, appear to make sense.

Then there is the BNP’s ability to seize on headlines,such as the recently announced £1.7bn stock piled budget. This was driven home to me today whilst listening to the chit-chat on talk radio shows. Callers were calling in, citing the NHS surplus headlines and then combining the news with facts such as one quarter of all babies born in NHS hospitals are delivered to mothers who are not British nationals. Chat show hosts chipped in with quips such as: “what a cheek, the NHS is keeping money for themselves, cutting back on essential health-care but letting foreigners abuse our system…” Or … “ It took 80 million years for the planet to have 1billion people. Thanks to over population, we now have one billion more people every ten years….” This all spurred callers to complain about “her next door” from Eastern Europe or India or just about anyway north or south of Lands End or John O Groats, “bleeding the social dry by having too many kids which we will have to educate, clothe etc..”

The other piece of news was the (very short-lived) possibility of Nick Griffin having tea (Earl Grey no doubt) with the Queen. That turned out to be a storm in a tea-cup. However, as the UK continues to grow and prosper thanks in a great part to its multi-cultural society, the chances of a division within the country may become more noticeable. (This is not just down to good old racism or anti-Semitism - but the even older fear of anyone or anything that can be perceived as a threat on personal property and prosperity).

Who knows, maybe years or just decades down the road, the tabloids could indeed feature a picture of the far right enjoying a digestive with whoever is residence at the house with the biggest back garden in central London. Once the initial shock of it all fizzles out, in time such a picture opportunity will no doubt be considered as simply an example of British fair play and equality to all.

(Ah the irony of British fair play).



Jonathan Gabay

Author Soul Traders

www.soultraderstruth.com

Thursday 21 May 2009

Sunday 17 May 2009

Westmister is Spinning

Speaker Jonathan Gabay was on Sky News earlier today explaining about "spin".

Saturday 16 May 2009

Love Your MP.....

.........says Jonathan Gabay on his blog

The current political shenanigans are leading many like the Hansard Society to suggest that the electorate will now be turned off politics for good. I disagree, a parallel can be made with reality TV programming. Many complain about the overwhelming volume of reality TV shows, but does that mean they stop watching TV altogether? Instead they seek out different shows and favour channels reflecting their tastes and ideals.

When we emerge from this period in history, one of the changing effects on politics may be that people will tend to vote differently rather than traditionally as perhaps thinking beyond the conditioning of their parents beliefs – so establishing power with people not just political masters. To make that happen, emerging politicians will need to demonstrate that unlike their peers, they can be trusted through deed rather than promise and spin. Although however they are paid, the pension will still be top notch. The message is simple, now is the time to engage not disengage with politics.

See http://www.soultraderstruth.com

Recall an MP?

Is this UKIP solution possible for badly behaving MP's?

Thursday 14 May 2009

Motivating In A Recession

Speaker and business guru Geoff Burch features in a virtual seminar next Tuesday, May 19th. If you're a business leader in the West of Scotland why not register?

Tuesday 12 May 2009

Geoff Burch Being Interviewed

Guru Geoff Burch was at a business event recently and was interviewed by Kent TV.

Sunday 10 May 2009

MP's Expenses

This piece by Jonathan Gabay on the expenses scandal explains how politicians manipulate the press and fool us!
Jonathan is the author of Soul Traders which will be available in the UK very shortly.

Saturday 9 May 2009

Who Runs Britain?

You may well ask after watching this: