Gabay on CNN

Jonathan Gabay continues his television appearances with this on brands with CNN:

Nostalgia in the high street from Jonathan Gabay on Vimeo.

Jonathan Gabay of brandforensics (co.uk) talks to CNN about the current trend for retail brands to draw on nostalgia to win back credit crunched consumers. Also check out Jonathan's latest book - Soul Traders at soultraderstruth com