Wednesday 14 January 2009

Geoff Burch in the Press

Just before "All Over The Shop" went live, the This Is Gloucestershire website published this article about Geoff Burch.

BUSINESS guru Geoff Burch is set to become the Gordon Ramsay of the business world – but without the f-word.

Blunt speaking Ramsay pulled no punches when he sorted out ailing restaurants in his hit TV show Kitchen Nightmares and now Geoff, from Cheltenham, is set to do the same for struggling small businesses.

His BBC 2 TV series, All Over the Shop, which goes on air for the first time next week, will see Geoff tackle some of the problems businesses are facing, and offer hard-nosed, straight-talking advice to help turn things around.

And in the process he will be using shops in Cheltenham as model examples of how to successfully beat the credit crunch.

Geoff said: "Britain is supposed to be a nation of shopkeepers, but up and down the country you'll find countless examples of retailers getting it wrong. They know they've got problems, but they need a kick up the backside!
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"In the series I'll be looking at several businesses that have found themselves in trouble, and showing them various ways to get back on track. Then a month later I come back to see whether results have improved.

"During each episode I take struggling managers on 'inspirational' visits to businesses which are managing to thrive despite the credit crunch, and I've used several examples of this in Cheltenham.

"As a centre for retailing excellence the town is a leading light, with people coming from all over the country to do their shopping."

Local retailers featured in the series as success stories include gentlemen's' outfitters Horace Barton and Son, Blushes hair salon, The Body Shop, William's Cycles, perfume and linen traders Cologne and Cotton, Chapel Spa, and Cheltenham Kitchener.

All are described by Geoff as "companies that have chosen their specific market, and managed to nail it".

He added: "I suppose you could compare the series to Gordon Ramsay's Kitchen Nightmares, but without all the swearing! It has been a real pleasure to work with the businesses involved and I have found it hugely satisfying to help get them back on track.

"I think the public will enjoy the programme, and many viewers will be able to relate to the problems faced by businesses in the current climate."

The first episode of All Over the Shop will be on Tuesday at 7.30pm on BBC2, and the series will run for the next eight weeks.

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