Jonathan Gabay is a creative branding expert, founder of Brand Forensics and on the core faculty of the world’s biggest and most influential marketing institute, The Chartered Institute of Marketing.
As a journalist, Jonathan regularly delivers incisive comment and analysis in the national and trade press, including the Independent, Guardian Unlimited, Scotsman, mad.co.uk, Creative Match, What’s New in Marketing, as well as on CNN, SKY, BBC, Channel 4, Five and ITN – in the last few weeks alone he has commented on Madonna, England Football team, Dubai Film Festival, Lewis Hamilton.
He has addressed business gatherings all over the world and graduates at various academic institutions including, the London School of Economics, Management Centre Europe and Newport University. Jonathan is rated in the top three most popular lecturers at the Chartered Institute of Marketing, delivering lectures to senior managers around the world. Space on his courses are highly sought after and always oversubscribed. He recently contributed to the Institute’s White Paper document on a new global definition of marketing and earlier this year he represented the CIM at a major business debate at the House of Commons concerning global warming and marketing. He Won! …….Emphatically!
Leading business organisations as well as UK FTSE companies in sectors ranging from finance and technology to FMCG and travel, feature Jonathan’s award winning copywriting and marketing strategies and he is popularly regarded as one of the foremost independent creative’s in the field.
His vast experience of working for some of the best known creative agencies and cutting edge brands in the industry – including heading up departments at the UK’s top agencies - has shaped his work as an author, Jonathan has authored 12 best selling business books, many of which are now recognised at benchmark texts for marketing study and have been translated throughout the world.
This rare fusion of corporate experience, strong audience rapport and outstanding creativity gives Jonathan significant status on the speaking and conference circuit. By avoiding jargon, ‘the camouflage of the incompetent’ and dry analytical prose, Jonathan’s approach provides insight and entertainment in equal measure and his incisive comment on brand-related issues will get to the heart of any event.
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